Behavioural Aspects of Customers’ Preference for Participation Banks: Evidence with Turkish Data

Participation banks (PBs) are distinct from other in that they operate on an interest-free principle. This study aims to investigate the behavioural aspects of individual customers who prefer PBs when choosing a bank. The covers 12 regional levels throughout Turkey determined by Turkish Statistical Institute (TURKSTAT). A multidimensional measurement model has been created can measure PB customers. In line with maximum likelihood calculation technique due normal distribution collected data, question whether or not is compatible data set tested using methods Exploratory Factor Analysis and Confirmatory Analysis. As collection tool, survey form used for total 440 analysed. According results study, it attitude, social influence, religious sensitivity, experience, accuracy, awareness, trust, benevolence cost factors determinant transformation intentions into actual behaviour choose PBs. Among these factors, best explain intention benevolence, influence whereas incurred banking transactions, traditional media ads directed at have relatively lower ability behaviour.